If domestic violence is still an issue, it often remains a taboo. Helsinki Police department decided to increase awareness and encourage people to report these acts of violence with a powerful campaign.
They teamed up with JCDecaux TBWA\Helsinki to create an evolving billboard that changed depending on the time of the day. During daytime, the poster just shows a common bathroom, before revealing a crime scene when night comes, with the aid of light effects. A chilling campaign. LBBonline
