Last year, Smart made a clever use of space for one of its campaigns and used the narrow side of a billboard to illustrate the benefits of driving small vehicles in cities. The brand is back with a new innovative outdoor campaign in Vancouver launched in partnership with 123W agency and parking company EasyPark.
They created special posters for trivision billboards showing a standard car model progressively reduced and turned into a Smart using only a third of the billboard. Following the catchphrase “Only pay for what you use“, they also set-up 10 small-sized parking places reserved for Smart cars and located right under these billboards. Marketing.ca