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McDonald’s now accepts money, cards and cans!
McDonald’s brought to Sweden a creative way to promote sustainability. They collaborated with DDB Stockholm on a campaign to encourage recycling. The central claim is clear: get free burgers in...
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The edible poster
Mr. Kipling, a British cake brand, came up with a tasty campaign outside a shopping mall in Westfield, London. The cake producer and the marketing communication agency JWT joined efforts to build the...
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The mini poster
Last year, Smart made a clever use of space for one of its campaigns and used the narrow side of a billboard to illustrate the benefits of driving small vehicles in cities. The brand is back with a new...
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A bright idea
McDonald’s and Canadian communication agency Cossette came up with an original and “bright” campaign using the movement of the sun. In order to promote McDonald’s breakfast menus, a digital billboard...
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The “ant-sized” billboard
In order to promote the forthcoming superhero film “Ant-Man“, Marvel launched an “ant-sized” campaign in several Australian cities. Tiny billboards displaying a poster of the film were set-up in...
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A billboard made of wet clothes
LG Electronics Australia teamed-up with GPY&R agency to showcase the ultra large capacity of its latest washing machine with a smart and impacting campaign. They covered a giant billboard located...
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What do Paris, Brussels and Amsterdam sound like?
The train company Thalys launched an original and amusing advertising campaign called “The sounds of the city”. They captured the sounds of the three cities its trains serve: Paris, Brussels and...
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When Fiat helps you to park your car
Fiat recently imagined an original advertising campaign in Frankfurt to present its latest Fiat 500. The company installed screens which helped drivers to parallel-park alongside a wall. The digital...
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The street becomes your sport field
Powerade and Ogilvy & Mather Berlin launched an innovative advertising campaign called “Workout billboards” in three cities in Germany. Billboards were equipped with sport facilities such as a...
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An edible billboard
Natural Balance Foods partnered with Total Media agency to promote its fruit and cereal bars Nākd in an innovative and tasty way. A billboard entirely made of confectionary was set-up in the middle of...
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Reebok makes you run to win a free pair of sneakers
As we mentioned in a previous Focus, urban running is growing more and more popular, and sports brands were quick to use urban space as a new playground to promote their products. Reebok recently...
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This billboard performs a magic trick for you
The Quebec City Magic Festival is famous for its creative (and magical) campaigns. This edition didn’t disappoint us, with “The mysterious billboard”, a simple but effective concept. A big red curtain...
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Tropicana offers you a drink
No time for breakfast this morning? Tropicana quenches your thirst with this new outdoor campaign. The drink brand unveiled a 5m-tall digital billboard at Westfield, London, dispensing free orange...
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BMW promotes winter tyres with a moving billboard
Winter can be harsh sometimes in Belgium. Although winter tyres are not compulsory in the country, they reduce the braking distance compared to summer wheels, and increase safety on roads during snowy...
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Maltesers marks World Braille Day with London billboard
The confectionary company already celebrated diversity and inclusivity in its “Look on the Light Side” campaign, three humorous TV ads normalising disability during the Paralympic Games Opening...
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The powerful campaign of Helsinki Police department against domestic abuse
If domestic violence is still an issue, it often remains a taboo. Helsinki Police department decided to increase awareness and encourage people to report these acts of violence with a powerful...
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The billboard that coughs when it whiffs cigarette smoke
What if an OOH campaign could help you find good resolutions for the new year? In Stockholm, pharmaceutical company Apotek Hjärtat created the “Coughing Billboard”, a provocative campaign to encourage...
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