What if an OOH campaign could help you find good resolutions for the new year?
In Stockholm, pharmaceutical company Apotek Hjärtat created the “Coughing Billboard”, a provocative campaign to encourage people to stop smoking. The billboard was equipped with smoke detectors, and then installed in a location known for the great number of smokers hanging around.
A young actor suddenly started to cough when people were smoking close to the billboard. His reaction generally stunned the smokers, and helped raise awareness about their bad habit. Bandt
